Red Queen vs Increasing Results...let the competition begin

It seems many of the science fiction movies I have thoroughly enjoyed were based on Philip K. Dick’s books. It is obvious his writing prowess provided a rich resource of the potential application of the human imagination. Fortunately, I was able to borrow a movie from a relative but he had it on VHS and not on DVD. Is this an example of a Red Queen? In the video ( Laureate Education, 2009), Dr. Thornburg shares with the audience a necessary component of a Red Queen aspect is two competing innovations move ahead of other competitors and dominate the market. I do not see this as a correct answer. First, DVDs and video-on-demand have not dominated the competition. The jury was out on the long term viability of Netflix almost five years ago and speculation about it continues.  Market shares do not indicate dominance. Next, Hulu is demonstrating growth potential which could make it one of the last two standing.

Should I consider these two forces of increasing returns? This has a better chance of being a sound choice. There are some extremely advantageous aspects of video on demand. For example, it can capitalize on the mobile lifestyle millions of people are enjoying. We live in the world where consumers want instant access and it is not a large leap to se how this technology is poised to eliminate all competition.

Retrieved on August 8, 2011, from http://seekingalpha.com/article/23665-blockbuster-vs-netflix-playing-the-online-dvd-rental-market

Retrieved on August 8, 2011, from http://www.ibisworld.com/industry/default.aspx?indid=1370

Retrieved on August 8, 2011, from http://www.businessinsider.com/hulus-not-growing-anymore-2010-6

Retrieved on August 8, 2011 from http://www.ciena.com/industries/cable-mso/video-on-demand/

Thornburg, D. D. (2009). Increasing returns. [Vodcast]. Laureate Education, Inc. Retrieved from http://sylvan.live.ecollege.com/ec/crs/default.learn?CourseID=4199715&Survey=1&47=5797856&ClientNodeID=984645&coursenav=1&bhcp=1
Thornburg, D. D. (2009). Red queens. [Vodcast]. Laureate Education, Inc. Retrieved from http://sylvan.live.ecollege.com/ec/crs/default.learn?CourseID=4199715&Survey=1&47=5797856&ClientNodeID=984645&coursenav=1&bhcp=1